Wine stores, supermarkets, liquor stores, warehouse clubs, even drug stores ... what a vast array of wine is available to us. Depending on our wine expertise we buy and consume wine differently. A big company did an 18 month study and was able to classify us ... let's see how we classify ourselves.
- Enthusiast: Passionate & knowledgeable about wine
- Image Seeker: Considers wine a status symbol; has a basic knowledge of wine
- Savvy Shopper: Enjoys shopping for wine; gets satisfaction from a good deal
- Traditionalist: Enjoys wines from established wineries
- Satisfied sipper: Doesn?t know much about wine; usually buys the same brand
- Overwhelmed: Overwhelmed by the quantity of selections
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