1. Higher search engine rankings for their top keywords.
2. More rankings of additional keywords or "long tail" keyword phrases.
3. More link popularity from sites linking on their own accord.
4. More link popularity from social media sites.
5. More activity on their blogs, such as more commenting and interaction.
6. Direct traffic from incoming links on social media sites (One good StumbleUpon.com
7. Fast traffic increases and steady growth in unique visitors month after month.
8. An increase in subscribers and sales. Social traffic, properly acquired, is very warm to your message and products.
By Jack Humphrey (c) 2008
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